POLICY

52 countries have signed on to the Africa Free Trade Agreement (AfCFTA), laying the groundwork for the largest single market in the world.

PEOPLE

With the fastest growing middle class in the world and estimated buying power of +$1.4 trillion, the African consumer base represents an unmissable opportunity.

innovation

There are 618 tech hubs across the continent, building the talent and technology to reimagine existing products and launch new ones.

RESOURCES

African-grown resource developers and refiners are shifting the narrative from pure extraction to value addition.

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The 5th Annual #GTABC

"The Big Market: Harnessing Growth in a New Age of African Trade" is a big title, but we feel the topic deserves it. There's a growing push towards greater regional integration, through trade, energy, political and security collaboration and even currencies. Africa holds the fastest growing middle class in the world, vast stores of untapped resources and growing hubs of tech innovation. African-grown businesses are increasingly expanding into neighboring countries, or leaping into new regions seeking untapped markets. Greater integration, especially around business regulations, access to investment and infrastructure, will only make this easier. Yet despite these opportunities clear challenges that threaten to slow investment remain, ranging from persistent beliefs around risk, bureaucratic hurdles and uneven access to data. 

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GTABC 2020 will bring together a range of policy makers both in and out of government who are helping to drive and frame the African Continental Free Trade Agreement, business leaders and startup founders hoping to capitalize on new opportunities, and students and young professionals who will help define the future.